The impact of the Covid-19 pandemic has resulted in the disruption of businesses and industries across the globe. Some businesses experienced growth as a result of this occurrence while some have experienced setbacks and face bankruptcy. With recent developments businesses are beginning to re- strategies to prepare for the post-Covid-19 world.
Locally mandated store closures have forced many new customer segments to adopt e-commerce — even for items like fresh groceries, which many consumers prefer to shop in person. Though customers will assuredly return to brick and mortar stores when they reopen, there’s still a significant demographic that has been pushed over the learning threshold for online shopping. The convenience of Omnichannel purchases will likely remain attractive to them going forward. Though online sales will certainly dip after stores reopen, it’s unlikely they will return to pre-coronavirus levels.
Here, we would discuss 4 tips on how to keep your store thriving even as lockdown restrictions are being eased all over the world.
1. Up your Google shopping ads game:
Shopping ads are ads that include rich product information, such as a product image, price, and merchant name. They’re created using data attributes from the product information you submit in your Merchant Center data feed and are shown to people who are already searching for the kinds of products you advertise.
You can customize your ad content, set a budget and pricing that’s comfortable for you, and easily measure the impact of your ads with advanced reporting and performance tools.
This one’s right out of our tactical e-commerce arsenal. Google paid campaigns are a great way to reach high intent users when it comes to showing people ads based on what they are searching for.
For example, if people are searching for “ergocentric chairs”, then Google does a good job of first showing them ads where they can buy ergocentric chairs to solve their problem. Sure, it takes a lot of bidding and algorithm pleasing, but that’s where the gist of Google Ads lies.
Taking a cue from Amazon, Google quickly realized that more and more people are searching for direct product recommendations on Google and expect to see the best products available at any given time. This made them introduce Google Shopping Ads.
They pop right on top of the results page when you are searching for a particular product. Google pulls up the best list of top products from e-commerce stores and shows it to the user. Every time.
This is why brands take Google Shopping Ads seriously and have a dedicated campaign to promote their online store.
2. Customer’s review and testimonial:
Good reviews are a sign of customer loyalty, and businesses that have a lot of positive reviews tend to grow their revenues twice as fast as their competitors. First-time customers visiting your stores would love to know what the experience of other customers was like, so getting positive reviews is very important.
It generates a lot of trust in your online shop and is something that potential users would want to see before they make a purchase decision. We have helped brands take advantage of this factual tactic in the form of short blogs and have even created short videos to improve end-user experience once they visit a brand’s site. According to Bazaar Voice, there is an 82% greater chance of converting potential customers when you have reviews online.
3. Time-limited discounts:
Creating urgency with offers that are too good to be true which are only available for a limited window would boost sales. This will spur customers to want to take up the offer before it ends.
Sure, you don’t want to look too salesy by just promoting discounts on your social media feed. But a well-timed offer can help you boost sales. We help clients strategize their discounts by creating funnel based digital campaigns. We have found it extremely beneficial when these discounts create a sense of urgency rather than a run of the mill promotion.
4. Embrace social media marketing:
Every online store owner should consider increasing social media marketing budget. One of the biggest benefits of social media marketing is that social media is generally used to create your brand awareness, as you are primarily available online, so maximum audiences are unaware or are not relatively known about your business. By creating a social media presence, your target customers can easily search and find your business online which will result in increased sales
It also helps in directing traffic to your website. While posting on your social sites, just remember to insert the link for your website with the main keywords. It will help you drive traffic to your website. A website is the first impression for your customers, so be careful whatever you post on social media should relate to your website.
Generally, your main motive on social media should be, to send more traffic to your site by using the 80/20 rule of social media, which states that you should share 80% of high-quality content and resources for your customers in your industry while only sharing self-promotional content 20% of the time.
In conclusion, the COVID-19 has caused a very big change in customer behavior, and adjusting your mode of operation to accommodate these changes is paramount.