What Are The SEO Techniques You Can Use To Grow Your Website Traffic
Building an online store is not just about having nice product photos and fast delivery. That’s great, but it’s not enough. Because if no one is seeing your store, then it’s like opening a shop in the middle of a forest and expecting customers to show up by luck.
You could be selling amazing products at good prices, giving top-notch service, and doing your best every day. But if customers can’t find your store when they search on Google, then you’re invisible. And visibility is what brings traffic. And traffic is what brings sales. This is exactly where SEO comes in.
Now, before your mind runs off, SEO is not rocket science. It’s not only for tech people or digital marketers. It’s simply about setting up your website in a smart way that helps customers and Google find you faster when they search for what you sell.
Someone searches “best shea butter for dry skin” or “affordable sneakers in Nigeria”, wouldn’t it be great if your store showed up right there on the first page? That’s SEO doing its thing. And once your store gets seen, it has a better chance of being clicked, visited, and shopped from.
At Tradift, we know that most store owners just want simple answers that work. You want more customers visiting your site, more customers clicking your products, and more customers placing orders. Not confusing strategies that sound good on paper but are hard to apply.
That’s why in this guide, we’ll explain Tradift SEO techniques, which are clear, not confusing, practical, not overwhelming, and actionable, not theoretical. Whether you're just starting your online store or trying to boost your existing traffic, we’ll break down what SEO means, why it’s super important for online store owners, the easiest SEO techniques that anyone can use, how Tradift already gives you built-in SEO support, and how to start growing your traffic step-by-step. A real help for real store owners like you. Let’s jump in.
What Is SEO?
SEO stands for Search Engine Optimization, but don’t let the fancy name scare you. What it means is, how do you make sure customers find your website when they search on Google? That’s it.
You sell Ankara handbags. A customer opens Google and types “Affordable Ankara bags in Lagos”. Now, imagine your website shows up right on the first page before your competitors. That’s SEO working for you. That’s free traffic and real visibility.
Now here’s the truth most customers don’t tell you, customers hardly go to the second page of Google. If your store isn’t showing up early, you’re practically invisible. And no visibility means no traffic. No traffic means no sales.
But if your store keeps popping up when customers search for things you sell, more customers will visit your store, more customers will trust you, and more customers will buy from you. That’s the real goal of SEO: to help your business get seen without paying for ads all the time.
And no, you don’t need to be a techie or hire a developer to get started. You just need to learn the right strategies, use the right words, and position your store properly, especially if you’re using a platform like Tradift that’s already built to support SEO-friendly setups. So if you’ve ever wondered why you aren’t getting traffic? Why don’t customers find your store when they search? How can I get more customers without running ads 24/7?
Then SEO is what you need to start paying attention to. It’s not hard. It just takes a little guidance, and that’s exactly what this article is here to give you.
How Tradift Already Gives You Built-in SEO Support
The beauty of using Tradift is that you don’t have to stress about building your store with SEO in mind, because it’s already baked into the platform from the moment you sign up. Think of it like moving into a house where the plumbing, electricity, and security are already set up. You just have to arrange your furniture and live.
Tradift quietly does the heavy lifting in the background to make sure your store is friendly not just for your customers, but for search engines too. From the way your product pages are structured, to how fast your store loads, and how easily it adjusts on mobile, everything is built to help you rank better on Google without you needing to code or hire anyone.
When you type in your product names, write your descriptions, or create a blog post, the system naturally guides you toward content that both humans and Google can understand. Even your store links are designed to be clean and keyword-ready, making it easier for your pages to show up when customers search.
It doesn’t stop there. Tradift understands that visibility is key, so it gives you tools like tags, categories, and a blogging space, all crafted to help you organize your content in a way that tells Google, “Hey, here’s exactly what I sell, and here’s who it’s for.”
Even if you’re new to all this, Tradift makes sure you’re not lost. You’re not trying to figure out how to make your store mobile-friendly or how to speed up your website for better rankings; that’s already sorted. You’re building your business on a platform that’s already tuned for growth, discoverability, and long-term traffic. So while others are still figuring out how to make their websites “search-ready,” you’re already a few steps ahead, just by choosing a smarter platform.
With Tradift, SEO isn’t something extra. It’s part of the engine that powers your store from day one.
Why Does SEO Matter for Store Owners on Tradift?
Let’s not overthink it. If you run an online store, your biggest need is visibility. You want customers to find your store easily, check out your products, and place orders without stress. Right? Well, that’s exactly what SEO helps you do. Here’s why SEO is something every store owner on Tradift should care about, and why it’s one of the smartest ways to grow your traffic and sales:
It Brings You Free Traffic Without Paying for Ads
Ads are great, but let’s be honest, they cost money. And once you stop paying, your visibility disappears. SEO is different. Once your store starts showing up on search engines like Google, customers can find you day and night, 24/7, for free, just by typing what they’re looking for. That’s traffic you don’t have to chase or pay for again and again.
It Attracts Serious Customers Who Are Ready to Shop
There’s a big difference between someone randomly scrolling and someone who goes to Google and types “Buy skincare set for oily skin in Abuja.” That person is ready to buy. Right now. If your store shows up in that moment, chances are high they’ll click, check out your product, and place an order. SEO helps you meet customers at the exact point when they’re searching, and that’s powerful.
It Builds Trust Instantly
Customers trust what they see on Google. If your store keeps popping up when they search, they naturally feel like, “Wow, this store must be legit.” That’s how SEO quietly builds your brand reputation, without you even saying a word. Being visible on Google adds credibility. It tells customers, “This store knows what it’s doing.”
It Keeps You Active Online, Even When You’re Sleeping
You can’t post every second. You can’t be online all day. But SEO doesn’t sleep. It keeps working in the background, bringing traffic to your store even when you're offline, busy, or taking a break. With the right SEO setup, your store becomes a 24-hour magnet for potential customers.
It Works Perfectly with Tradift
Tradift already gives you the tools to rank well on Google. From SEO-friendly product pages, mobile-optimized designs, editable tags and descriptions, to built-in blog space, your store has the foundation it needs to win in search engines. All you have to do is use those tools wisely, and we’ll show you how.
The 5 SEO Techniques You Can Use to Grow Website Traffic
These are simple, practical, and can be done right inside your Tradift store setup:
1. Use Keywords That Your Customers Are Searching For
Keywords are the exact words your customers type into Google when looking for your products.
Example:
If you sell organic black soap, your keywords might be: “original African black soap”, “Buy black soap in Nigeria”, “natural skincare soap for acne.”
You will need to add these words to your product titles, descriptions, image names, and blog posts. Think like your customer. What would YOU type in if you were looking for that product? Each product you upload gives you space to add keywords, tags, and descriptions. Don’t leave those blank!
2. Write Clear, Natural Product Descriptions
Describe your products in a simple, human way, not just listing features.
Bad: “Weight: 300g, Soap for face and body, Handmade.”
Better: “This natural 300g black soap is perfect for face and body. Handmade with organic ingredients to reduce pimples, clear skin, and glow naturally.”
Why? Because Google reads that. So do customers. You can use storytelling. Explain what the product does and who it’s perfect for. Keep it short, but rich.
3. Start a Simple Blog, Yes, Even If You’re Just a Store
This one is a hidden gem. Blogging helps you rank for more keywords and answer common questions your customers are already searching for.
Examples:
“How to choose the right hair bonnet for natural hair”, “Why turmeric soap works for dark spots”, and “Top 5 skincare must-haves under ₦5000”
These bring traffic to your site even if they’re not ready to buy yet, and guess what? When they are, your store will be the first they remember. You can add a blog section to your store easily. Write like you talk. Keep it helpful.
4. Optimize Your Images
Google can’t “see” pictures, but it can read the names and descriptions you give them. Don’t upload like this, IMG_0021.jpg, but instead upload like this handmade_black_soap_africa.jpg
You can also add ALT text, a short image description, so Google knows what’s in the photo. This also helps with Google Images traffic! When uploading your product photos, rename them before uploading. It helps more than you think.
5. Get Links to Your Store
When other websites, blogs, or even social media pages link to your store, Google sees your site as more trustworthy. To do this, collaborate with influencers and ask them to link to your product, drop your store link in blog comments, and submit your store to local business directories.
You can use your store link everywhere, in your bio, your email signature, WhatsApp status, and Facebook page. Every link counts.
Quick SEO Wins with Tradift
One of the best things about building your store on Tradift is that you don’t have to start from scratch when it comes to SEO. A lot of the technical work is already handled for you, making it easier to show up on Google, even if you're just getting started or have zero SEO knowledge.
For starters, Tradift lets you create clean, simple URLs that you can easily edit to include the keywords your customers are searching for. So instead of a confusing product link filled with random characters, you can have something like yourstorename.com/black-leather-sling-bag. That alone gives your store a better chance of ranking on search engines.
Then there’s the blog feature. Tradift understands that customers don't just search for products, they search for answers. With the built-in blog tool, you can write simple, helpful content that answers their questions or guides their shopping decisions. Google loves fresh, helpful content, and this helps pull in more traffic organically.
What also makes a big difference is how Tradift automatically organizes your products using categories and tags. This helps Google understand exactly what your store sells, and makes it easier to show your pages to the right customers at the right time. It’s like giving search engines a roadmap that says, “Hey, this store sells skincare, fashion, and home essentials, here’s where to look.”
Let’s not forget the mobile optimization. These days, most customers shop using their phones. And guess what? Google rewards websites that are mobile-friendly. That means faster load times, smoother browsing, and better ranking potential, and Tradift already takes care of that for you behind the scenes.
Lastly, speed plays a major role. If your store is slow, customers leave, and Google notices. But Tradift is built to be lightweight and fast, so your pages load quickly, keeping both your customers and search engines happy. So even if you’re new to SEO, the good news is this: with Tradift, you’re not starting from zero. You're already standing on solid ground, and all you need now is to build smartly on it.
Why SEO Is a Big Deal for Business Owners
Let’s talk about numbers for a second, because sometimes, numbers speak louder than advice. Most customers don’t scroll past the first page of Google. Nearly three out of four users will click something they see right at the top. That means if your store isn’t ranking high, your chances of being seen drop fast, no matter how amazing your products are.
Now here’s where it gets even more interesting: Stores and businesses that consistently blog get way more traction. We’re talking about 67% more leads than those that don’t bother. Why? Because helpful content attracts curious browsers. And curious browsers often turn into loyal customers.
While social media is loud and flashy, SEO quietly drives three times more traffic to e-commerce sites in the long run. Yes, social media gives you bursts of attention. But SEO brings in customers who are looking for what you sell, customers who are ready to shop, not just scroll.
In Nigeria, only about 36% of small business owners are truly making use of SEO the right way. That means if you take the time to learn and apply even basic strategies, you’re already ahead of most of the competition. You don’t need to outrun everyone; you just need to move smarter.
On Tradift, the results are already speaking. Stores that simply add keywords, write better product descriptions, and use their blog space consistently have seen steady increases in traffic month after month. More than half of these stores are enjoying more customers, more engagement, and more potential for sales, without spending extra on ads. So if you’ve ever wondered whether SEO is just a buzzword or a real business tool, the answer is clear. It works. And if you’re on Tradift, you already have what it takes to start winning with it.
Let Customers Find You
SEO isn’t reserved for techies, marketing agencies, or big brands with huge budgets. It’s for anyone who wants to be found online. Whether you sell fashion, skincare, gadgets, pastries, or handmade crafts from your living room, SEO is your digital megaphone. It’s how you stop being invisible.
You don’t need to get everything perfect. What matters most is starting where you are. Use the right words that your customers are already searching for. Talk about your products like you’re having a conversation with a friend, not writing a textbook. Upload images that are clear and searchable. And when you blog, don’t overthink it, just solve a problem, answer a question, or share something helpful. That’s what customers and Google are looking for.
If you’re using Tradift, you’ve already got a head start. Your store is built with SEO in mind, fast, mobile-friendly, organized, and ready for the search engines to notice. Now that you understand how SEO works, it’s just about applying it one step at a time, consistently and intentionally.
Because once you do, something magical starts to happen, like you’ll stop chasing customers, they’ll start finding you, and when customers find you because you showed up right where they were looking, that’s not just traffic. That’s trust, growth, and how small businesses win online. You’ve got the tools. You’ve got the guide. Now, it’s time to show up where it counts, in search. Let the world find your store.
