What Is An Online Store Builder? (A quick guide for business owners in Nigeria) 

Suppose you've considered launching an online business in Nigeria but need more money to hire a professional website designer. In that case, an online store builder is your best solution.  

Because people often buy into your "packaging" before buying into your package, you want to put out your business and products in the best way possible. 

This article will guide you through everything you need to know about creating an online store in Nigeria. 

Let's dive in.

What is an E-commerce Website Builder?

E-commerce website builders, also known as Online store builders, are websites with built-in features that allow you to design professional e-commerce sites quickly. When picking an online store builder, consider the features that suit your business model and selling needs.
 

Benefits of An Online Store For Your Business 

Here are some of its benefits if you need an online store to run a business online.
 

It makes the buying process easy and fast: 

With an online store, customers can quickly access products that may be available in physical stores that aren't close to them. It also allows them to shop for more than one product simultaneously. Customers would give anything to make their shopping easy, and an online store makes that possible. 
 

It reduces costs for business owners: 

One interesting fact about an online store is that, unlike a physical store where you spend so much on maintaining and furnishing from time to time, you can pay less. An online store is affordable and doesn't require much start-up capital as a physical store. 
 

Affordable marketing and advertising:

You can spend less on advertising and marketing with an online store. Online stores offer several affordable means of marketing. With its great features, you can design and display your products more attractively and appealingly. You also gain access to sponsored ads, making reaching a broader audience and potential customers easier. 
 

Easy and fast response to demands: 

An online store makes customer & seller Interactions and product delivery fast and easy. Customers can make purchases and payments on the website with their credit cards. Also, they can specify and track when goods are delivered to them. 
 

Flexible for customers: 

With online stores, you can shop anytime, anywhere, and have your goods delivered to your location. Everyone wants to shop with convenience, and online stores offer that convenience to both the seller and the customer.

Benefits Of Creating An Online Store with an e-commerce Website Builder

An E-commerce website builder is a digital tool that allows anyone to create a website without prior programming knowledge. A website builder gives you easy access to templates that you can use to set up your website. You can also customize these templates to suit your preference. 

Here are some reasons you should use an eCommerce website builder to create an online store in Nigeria. 
 

Reduced cost: 

Using a free website builder saves you the cost of paying a designer to set up a website. With an e-commerce website builder, you can set up your website without breaking the bank. 
 

You determine what your website looks like: 

One benefit of using a website builder is controlling your website's appearance. It allows you to pour out your ideas and bring them to life in original designs. For example, the Tradift online store website builder has excellent features like inbuilt themes that allow you to choose a color, style, and layout for your website. 
 

Easy to use: 

Contrary to what you may have thought, you do not have to know how to code to use a free website builder. It has templates you can easily use to create your website. It is also beginner-friendly, as its interface is easy to understand and customise. 
 

Features Of A Good Online Store

Amongst the many features that make online stores stand out in Nigeria, here are three essential features that an online store should have to thrive in e-commerce. 
 

Speed

Your online store should be very fast, so customers can shop for whatever they need quickly. 

Customer and seller interaction is also made easy and fast. Customers can make purchases with just a click and make payments quickly too. 
 

Payment system 

The payment systems of online stores are convenient for both the buyer and seller. 

Your online store should support varieties of payment gateways. This way, customers can make payments in whichever way they choose. 
 

Great customer support

Do you know that 93% of customers will likely make a repeat purchase if you offer excellent customer service? Unlike offline stores, where you can respond to customers' queries in person, online stores are different. Your online store should be structured to offer a seamless customer experience and 24/7 customer support. This approach will boost retention rate and revenue.

How To Choose An Online Store Builder for Small Business Owners in Nigeria

You need more than just knowing you need a website builder. You must know how to choose the one that suits you and your business. 

Here are things to bear in mind when choosing an online store builder 

• Consider your budget: when selecting an online store builder, the first factor to consider is your budget. Online store builders let you build your store and access great features for a monthly subscription fee. This fee might vary depending on their pricing. For example, the Tradift lite plan allows you to create an online store for as low as 2,000 naira monthly. Consider your budget and pick the pricing that suits your budget.
• Consider Your Needs: In choosing an online store builder platform, you must first make a clear list of what you want for your website and select the software with features that will allow you to bring them to life.
• Consider its ease: Ensure to look for a platform you can understand and use easily. It's no longer great to use if it stresses you out. So pick a platform you can customize easily.
   

Create Your Online Store In Nigeria With Tradift 

Now that you know the features and benefits of online stores in Nigeria, you should decide to put your business out there and get it running. 

Tradift is an e-commerce platform allowing you to create a business website quickly and easily. 

It has built-in tools to create your own online store that suits your business regardless of niche and your technical expertise. It has a user-friendly interface, making navigating the platform easy. 

With Tradift, you get access to the following: 

1. Multiple themes
2. Shipping Automation
3. Marketing Solutions
4. Free domain name
5. Payment integration
6. Discount codes
7. Round-the-clock support
8. Online store and blog

These features make it easy for you to build, launch and grow your online store in Nigeria. 

To create your online store, log on to www.tradift.com and get your business running today.